As you all know by now technology changes daily and as a result it can feel overwhelming to try to keep up. Not to add to the pressure of keeping up with technology news but these days to compete in business, your web site too needs to change regularly.  New content, blog, Facebook whatever. There should be new content associated with your domain on a regular basis.

If you run you own business this just becomes another chore that need to try to fit into your day. I know. I own my own business and adding time to update my site always seems to be something I can leave for tomorrow.

The first thing you need to do is evaluate where you site is in the standings and then decide what needs to be done to make improve its search position. Remember, whatever you think of your site, it’s purpose is to be either a marketing conduit or a place for you clients to get information or both. Review your metrics and create a marketing plan specifically for your web site. Break the plan down week by week for the next 6 months and make sure you stick to it. At the end of time you set for yourself you should see improved metrics. If you don’t then it may be time to hire a professional.